Training nonprofits and advocates to create engaging video content.

A PERSONAL NOTE FROM GERARD:

Over the past few months, I’ve been planning to re-launch The Crash Course as a monthly membership. But the more I thought about it, the more it just didn't sit right.

I'm tired of everything being a subscription. We all have enough monthly charges. Enough passwords. Enough services we sign up for with good intentions and eventually forget. I don't want this course to become one more item on that list.

I didn’t create this to pull money out of your account every month. I created it because I've been where you are. Before I produced documentaries and nonprofit videos, I was a nonprofit communications director. I know what it's like to have an endless to-do list and a non-existent budget.

You know video matters. You know it's one of the best ways to connect people to your work. You just need someone to show you how to make it fit into your day-to-day.

So I've simplified everything. Instead of a membership, The Crash Course is now a complete, eight-part course you can work through at your own pace and revisit whenever you need it. No subscription. No recurring payments. No pressure. I didn't build this course to give you one more thing to keep up with. I built it so you could learn a skill once and use it for the rest of your career.

The goal is to help you stop avoiding video and start using it as naturally as you use email, social media, or a press release. Because when video becomes a normal part of how your organization communicates, your stories get told more often and they reach more people. Period.

So for the moment, I'm offering the course for a one-time charge of $199. But this will change on July 21, 2026. After that, the regular price will be $249.

If you've been waiting for a simple, practical way to finally get more comfortable creating videos, I'd love to have you.

Thanks for sticking with me while I figured out the best way to offer this.

This is the way,

— Gerard

THE REVIEWS ARE IN

“I was hoping to get something like the templates, and now I have them. I am intrigued by the mini-documentary examples, and now I feel comfortable to attempt it. I also learned a lot of useful tips in terms of filming and editing.”

Juan Carlos Ordonez
Oregon Center for Public Policy

“I absolutely got what I hoped which was to learn more about producing videos on the fly for my organization.”

Ayanna Kinnel
One Voice

“The course was extremely helpful with my two main goals: How to come up with video ideas and how to edit videos. The course did a great job explaining different types of videos, how to shoot them, and then how to quickly edit them (with templates!).”

Louis DiPaolo
New Jersey Policy Perspective

“I hoped to gain more comfort and experience working with video editing, and I got that, plus more knowledge about the planning and considerations that are necessary for filming interviews or doc-type videos.”

Loryn Crittendon
The Commonwealth Institute

“10/10 would recommend. I was most interested in getting a better picture of the whole process from someone that does this everyday. The course covered this in a great way!I found the pre-production lessons most valuable.”

Taylor Flamini
Arizona Center for Economic Progress + Children’s Action Alliance

“I hoped to learn some efficient methods for creating videos that stand out, get attention and leave a lasting impression. The course provided me with the skills and know-how to do that.”

Ben Stein
Policy Matters Ohio