ABOUT THEÂ CRASH COURSE
We empower nonprofits and advocacy groups to create video content that builds community, celebrates their work, and amplifies their message.
I'MÂ GERARD
As a director, I’ve created over 1,000 videos for nonprofits. Before I started creating content for others, I did it for myself as a journalist, then as a communications director at Arkansas Advocates for Children and Families. So I’ve been where you are: juggling way too much, drowning in to-dos, fighting for budget, and staring down that scary red light on the camera thinking, "What do I even say?"
The cool thing is you don’t need a film degree, a massive budget, or endless free time to start creating videos. You just need a simple plan, a little support, and the right next step. That's what you'll find here.
WHY JOIN?
When you start thinking about creating video, does any of this come to mind?Â
“I don’t have time for this.”
“This has to look perfect.”
“I’m not creative enough.”
“I’ll do it when things slow down.”
I've been there. And you may feel like you've got too much to do, burned-out, frustrated, or even intimated by the technology.Â
But what if I said you could go from that, to easily creating content that will give you more engagement on social media, stronger donor connection through better storytelling, faster turnaround time on communications needs, and an online presence that feels more alive, real, and trusted?Â
WHAT WE OFFER
And what if I said you could do all of that for a FRACTION of the cost of even one professionally-produced video? When you sign up for a Crash Course membership, you'll not only learn all the technical skills for creating great videos, you'll get content ideas, updates on the constantly-changing tech, and a supportive community that is learning right along with you.Â
That's right, YOU will: be confident on camera, create content with ease, show up consistently, make mission-driven video in minutes, become a video leader in your field, connect with your community, and get to a place where video is a habit, not a headache. Â
WHAT IT LOOKS LIKE
The Crash Course is now a membership. Once you sign up, you'll have access to the course content, which you can access at your own pace. You'll become part of a community of folks just like you who are looking for better ways to communicate about their work. And you'll get consistent updates to the curriculum, tips, content ideas, examples of content you should be copying, conversations with other creators, and any relevant gear news worth knowing about.
WHAT'S AT STAKE?
If you don’t start building these skills now, your message may never reach the people who need to hear it. You’ll keep putting video on the back burner… and watching other organizations show up while you stay silent.
But if you take this step? You’ll show up consistently. You’ll lead with clarity and confidence. And you’ll finally have a system that helps you create video content that reflects the heart of your work — without burnout or stress. The skills are learnable. The tools are already in your hands. Let’s get your mission on camera.
Subscribe to get tips and tricks to level up your skills.