ABOUT
We help nonprofit communicators go from overwhelmed, intimidated over-thinkers to confident, consistent video creators.
I’M GERARD
As a director, I’ve created over 1,000 videos for nonprofits. Before I started creating content for others, I did it for myself as a journalist, then as a communications director at Arkansas Advocates for Children and Families. So I’ve been where you are: juggling way too much, drowning in to-dos, and fighting for budget. The cool thing is you don’t need a film degree, a massive budget, or endless free time to start creating videos. You just need a simple plan, a little support, and the right next step. That's what you'll find here.
WILL IT WORK FOR YOU?
One of the things I hear most often from comms directors at nonprofits is: "I know video is important... I just don't think I'm very good at it."
Can I let you in on a secret? Nobody’s good at it, at first. I certainly wasn't. The difference isn't talent. It's having a simple process. That's exactly what The Crash Course teaches. We start with the basics: what kinds of videos nonprofits should actually be making and why. Then we'll learn how to use your phone to capture great-looking footage, improve your audio, conduct interviews that produce meaningful soundbites, and edit everything together into videos people actually want to watch.
More importantly, you'll learn how to do it quickly. Because that's the part most courses leave out. You don't need another hobby. You need a communication tool that fits inside an already busy workday.
Imagine being able to:
• Quickly turn a blog post into a one-minute video.
• Capture an event without hiring a videographer.
• Ask your executive director one thoughtful question and turn the answer into a compelling social media post.
• Walk into your next campaign knowing video is an asset, not a source of stress.
That's the transformation I want for you. If that sounds like something you've been needing, I'd love for you to join us. The launch price of $199 is available through Tuesday, July 21 after which the course will be $249.
WHO IS IT FOR?
Nonprofit communicators
The course is perfect for anyone in a communications role. Communications director, social media manager? This is for you. You can take the course individually, at your own pace, by choosing our ONLINE option.
Foundations/Funders
The Crash Course is designed as a tool you can offer to your state-level groups or grantees. You can foot the bill to have videos produced for your grantees or you can empower them to do it on their own, effectively. Once they know a few tricks and tips, your message will be spread far and wide - and shared and liked!
WHAT DOES IT ACTUALLY LOOK LIKE?
ONLINE participants can go at their own pace. The course is hosted on SKOOL, an easy-to-navigate platform. There’s even an app that’s really handy.
Want to train a lot of people at once? Gerard can do 3-hour training sessions with your team. For more info, email us.
Want an even more hands-on experience? Gerard can host the course live over Zoom each week for nine weeks. Email us about cost and timing.