For executive directors and foundations
Empowering your partner organizations to produce video content is a smart investment. The return is exponential. You’re not paying for video production. You’re training an army of video producers. The Crash Course offers you the ability to invest in your grantees and state-level groups, increase competence, build skill, and amplify your core messages.
The messaging war is being waged online. Social media is the battlefield and video content is the sharpest arrow in your quiver. The other side is using it. Are you? You can train your teams to communicate more effectively. Their biggest obstacles are time and know-how. The Crash Course gives them both. Leveraging skills they already have, your communications directors can exponentially increase their effectiveness, efficiency, and reach. And that will ultimately lead to policy changes and success in their work, which is what this is all about.
The Crash Course is an 11-part online course that teaches your communications directors how to create videos using the assets they already have. And we’ll teach them everything else they need to know including how to: prepare and budget for a video project, write scripts, conduct interviews, shoot video using their cell phones, edit videos, and share their work on social media.
Each session is hosted by Gerard Matthews, a documentary filmmaker, and former journalist and nonprofit communications director. Gerard has worked with countless nonprofits, candidates, movements, causes, and artists to help them tell their stories. After each session, students are given an assignment that they then share with the group. Those assignments are then discussed and built upon throughout the course until each student has all the tools needed to start creating content on their own. They have access to the content for a full year in case they need to revisit any of the course material. Participants are also given editing templates to make their lives easier and set them up for success once the course is finished.
With Crash Course, you can:
Help your grantees spread their message, and yours, exponentially increasing the value of your investment.
Help your partner organizations, grantees, or state-level groups win the messaging war by equipping them with the skills they need to produce compelling videos for social.
Amplify more voices to communicate your policy goals and celebrate success stories.
To find out how to provide this invaluable resource to your people…